Cannes Lions
180LA, Santa Monica / HEWLET-PACKARD / 2016
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As a mother prepares for her day, we see her husband and son printing and preparing a project upstairs. We learn that today isn’t a normal day for the mother, goodbyes are said and she heads out in one direction, the father and son surreptitiously running off in the other; something’s afoot. As the mother walks to work she’s met at all turns by printed imagery of herself in moments of courage and life accomplishments: a photo of her giving birth on her coffee cup, cliff jumping in the train station, a risque photo falling out of her book. She enters a building where she’s given a set keys. We see her enter her new office space with the final messages of encouragement in the room: a large mural made of many more milestone moments and selfie of her son and husband printed onto the HP printer.
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