Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2013
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Description
The film shows a man talking about how good it’d be if the future could be predicted. By placing the mouse on YouTube’s play-bar at a certain point we see a biker in free fall in a frame that hasn’t happened yet. The guy carries on walking and suddenly steps to the side. The biker falls right next to him. Then the user finds out Side Assist avoids accidents by alerting about other vehicles in the blind spot. Volkswagen used YouTube’s resources and technology in a simple way to show the difference its innovations make in people’s lives.
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