We printed this new type of article over four months in 25 major magazines popular with businessmen.

Ten million people read the articles that appeared in a total of 7.7 million magazines published during the ad campaign. The articles make a huge impression not only on businessmen but other people across the nation, too.

A survey conducted after the campaign revealed its success. Over 90% of businessmen who saw the article are now aware of the dangers of hardening of the arteries and 42% actually realised the need to consult with their doctors.

Thanks to the ad campaign, cholesterol-themed specials have been airing on TV, public conferences have been opened all over the nation, lighting the flame for a great movement throughout Japan.