Cannes Lions
RED FUSE COMMUNICATIONS, Hong Kong / COLGATE-PALMOLIVE / 2017
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People suffering from sensitive teeth live in constant fear of the sudden pain which can strike at any time. This “optical illusion art” encapsulates the open-mindedness of Latin Americans by taking on the cues from popular culture to depict the sensation of teeth pain. Accompanied with a message of instant and lasting pain with Colgate Sensitivity Toothpaste.
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