'Hilux Little & Large' is an online film campaign consisting of four ‘challenge’ films: ‘PULL’; ‘WADE’; ‘MUD’ and ‘TOW’. In each one, the Toyota Hilux pick-up faces off against its radio-controlled counterpart, manufactured by Japanese model maker Tamiya.

‘PULL’ is our hero film and sees a 3.2-tonne Hilux towed by 15 radio-controlled model Hilux, inside a British aircraft hangar using a specially-built steel towing arm. The film is an update of a stunt first attempted in the 1980’s with a Hilux weighing roughly half the size of the current model.