Cannes Lions

AURIS X

DRAFTFCB SOUTH AFRICA, Johannesburg / TOYOTA / 2011

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To launch the new, even sportier Auris from Toyota, the Auris X, we continued with our current Toyota campaign, featuring Buddy, the human-mouthed talking boxer dog. This time however, we introduced a co-star into the mix, his cheeky little Mexican friend, Chi-chi, the Chiwawa. In this spot, Buddy laughs at his little friend’s feeble attempts to mimic the powerful-sounding engine of the Auris X.

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