Cannes Lions

Hilux Unbreakable Bond

SAATCHI & SAATCHI, Auckland / TOYOTA / 2021

Awards:

2 Shortlisted Cannes Lions
Film
Film
1 of 0 items

Overview

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Overview

Execution

In an epic rural New Zealand landscape, two new 2021 Hilux trucks meet in the middle of a road. As some classic Kiwi chat begins between the drivers, more and more trucks arrive from all parts of the landscape, creating an ever-growing line-up of new Hiluxs. As the scale of line-up increases, so does the amount of epic banter… until everyone runs out of conversation at once. After an awkward silence, they all say their goodbyes and hurtle onward, covering the landscape with dozens of Hilux trucks.

The Powerful new 2021 Hilux. An Unbreakable Bond. Toyota.

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