Cannes Lions

TOYOTA YARIS

CLEMMOW HORNBY INGE, London / TOYOTA / 2007

Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A man deliberately loosens a rope walkway, causing his mate to fall into a swamp. We cut back in time to see why, as his mate puts his boots on the dashboard of his Toyota Yaris.

Execution

The media channel used was an easy guage on how many people were interacting with the creative idea. The mobile phones recieved hundreds of calls in response to the ads we placed and the items advertised on ebay got hundreds of hits.

Outcome

Since the campaign launch, sales have increased by 36.6%.

Similar Campaigns

12 items

Good Odds

SOMESUCH X ANONYMOUS CONTENT, London

Good Odds

2018, TOYOTA

(opens in a new tab)