Cannes Lions
SAATCHI & SAATCHI NEW ZEALAND, Wellington / TOYOTA / 2004
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Images of various European roads are accompanieed by graphics pointing out each one's hazard - for example, 'Route E15 crosses Gilbraltar airport's main runway'. Another graphic concludes 'In Europe you need a safe car'. Finally, we see a Toyota Avensis with the graphic 'Avensis is the safest car in Europe'.
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