Cannes Lions

HIRUDOID GEL

FAMIGLIA, Sao Paulo / DAIICHI SANKYO / 2007

Overview

Entries

Credits

Overview

Description

A 5-year-old boy in his football kit appears in several situations typical of a grown man. At the end of the film we learn it was just his mother’s imagination.

Similar Campaigns

11 items

VMLY&R HEALTH, Madrid

Collapse

2023, DAIICHI SANKYO

(opens in a new tab)

McCANN HEALTH, Sydney

Discrimination

2016, GALDERMA

(opens in a new tab)

AOI PRO., Tokyo

THE WORLD'S LARGEST CROSSWORD PUZZLE

2013, DAIICHI SANKYO

(opens in a new tab)

AOI PRO., Tokyo

THE WORLD'S LARGEST CROSSWORD PUZZLE

2013, DAIICHI SANKYO

(opens in a new tab)

DENTSU, Tokyo

FRIENDSHIP PROJECT

2013, DAIICHI SANKYO

(opens in a new tab)

LOWE INDONESIA, Jakarta

RINSO

2012, UNILEVER

(opens in a new tab)

DESIGN ABSOLUTO, Sao paulo

SOLERO CASERO POPSICLE

2010, UNILEVER

(opens in a new tab)

FAMIGLIA, Sao paulo

HIRUDOID PAIN RELIEF GEL

2007, DAIICHI SANKYO

(opens in a new tab)

HISCHOOL, Tokyo

ANESSA SUNSCREEN

2006, SHISEIDO CO.

(opens in a new tab)

LOWE PORTUGAL, Lisboa

CIF LIQUID WITH BLEACH

2004, UNILEVER

(opens in a new tab)

TBWA HUNT LASCARIS, Johannesburg

TWINSAVER 1 PLY

2001, NAMPAK

(opens in a new tab)