Cannes Lions

HISTORY

LEO BURNETT IBERIA, Madrid / JEEP / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We created a banner that launched a few pop unders – that were immediately closed – to sneak into the users’ browser history while they, unaware, watched a video about the new car.

At the end of the video we asked them to check their browser’s history, to see for themselves that, in fact, we have shared a lot through the years.

The banner ended on a microsite that guided users through the most important Jeep models, until the new Grand Cherokee.

Outcome

The video banner was watched by 0,3% of the people impacted.

More than 15,000 people used their history palette to navigate the site.

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