The Hit Insecticide Aerosol screensaver is an innovative way to promote the product. The screensaver highlights the message that with Hit you can reach any corner of any place.

A woman’s magazine was used as a touch point for this. The innovation was a simple and effective demonstration of the nozzle’s unique ability to get into the tightest of spaces and attack the problem at the source.

HIT SEEK N KILL tackled television clutter in an innovative manner with the use of a foreign language. Besides instantly grabbing attention, the film makes excellent top-of-mind recall. The message of the mass exodus of roaches from India soon becoming reality was driven home.