Cannes Lions

HIV AWARENESS

DENTSU, Tokyo / ADVERTISING COUNCIL / 2006

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Japan is the only developed country, with an increasing number of HIV-infected patients. It is said that there are many irresponsible and potentially infected patients. The Japanese are extremely reluctant to talk about sex and even dislike talking about STDs.This banner is to give new a understanding about HIV, and express that HIV is no longer someone else’s problem.

Please bring your cursor to the banner at the top of the screen.You can be her boyfriend, but....

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