Cannes Lions

PERSONAL INFORMATION PROTECTION

DENTSU, Tokyo / ADVERTISING COUNCIL / 2006

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2005 was the year that people started to become aware of the importance of the protection of personal information.Careless disposal of documents, loss of mobile phones, and forgetting to log off from public computers... By those careless behaviours, your (and your intimate person's) personal information might be obtained by someone. In this banner, the shredder appears as a symbolic representation which protects your personal data, and this banner indicates a need for managing the personal information on a personal level.

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