The advertisements express the companies’ intentions. Each company pushes themselves to aim higher, keeps polishing their products and technologies, and accumulates their energy.

When the time comes, they release the energy to the world in a form of advertising.

We presented such notion in shapes of waterfalls. Each fall is unique, expressing the ambition of each company. 

Each posters were silk-screened and the falls were printed with three different hues of silver inks to create the depth and present the uniqueness.

- The exhibition was held at the entrance space of the Dentsu building in Tokyo from the 18th to 25th of July 2017.

- The posters were displayed and distributed around the Dentsu building to promote the exhibition.

- The total numbers of entries were 1422.

- The total numbers of corporations entered were 450.