Cannes Lions

HIV RESSOURCE CENTRE

BLEUBLANCROUGE, Montreal / BRISTOL MYERS SQUIBB / 2011

Overview

Entries

Credits

Overview

Description

Bristol-Myers Squibb signs a viral video encouraging people to face reality: HIV is still here. This video idea quickly spread across the web. Hopefully, HIV will spread less.

Similar Campaigns

12 items

LIVING Watch Event

BRISTOL MYERS SQUIBB, Lawrenceville

LIVING Watch Event

2023, BRISTOL MYERS SQUIBB

(opens in a new tab)