Cannes Lions
CUT + RUN, London / H&M / 2019
Overview
Entries
Credits
Execution
The edit brings a very necessary balance to the film’s dizzying movements, choreographed in-and-out of the frame. The action is highly energetic, hyperactive and constantly moving - the edit is an incredibly vital part of the creative process here, essential in bringing a sense of control to the action. The editor allows the movements to remain highly expressive, without spiraling out of control. With any piece of work that is this intensely frenetic there is a genuine risk that the viewer will get lost in the madness. Here, the edit allows the director and choreographer’s work to shine, achieving a coherent narrative while letting the film’s untamed artistic elements stand out.
The treatment let the editor know that this was going to be fun job to take on, and so it was. It’s not every piece that allows an editor so much room to be expressive with their craft.
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