In keeping with Yuletide feelings of community and sharing, this year's e-card theme engaged guests to create and share their own holiday expressions. Staff, colleagues, clients, agency partners and press were invited to design sculptures based on the red square of the R/GA logo. The intuitive e-card also contained viral functionality for users to email friends and post their work of art online at Rga.com, where a gallery of sculptures was displayed. The card received industry praise from MediaPost and CommArt’s DesignInteract, which chose our greeting as one of seven e-cards in its first unofficial holiday e-card annual.