Albertsons wanted to be viewed as a reliable source when planning menu solutions during the holidays. We created a microsite that would drive brand awareness, generate loyalty, and lift online and in-store sales. The site took Albertsons design into new territory providing an elegant experience that supported their positioning as a premium brand. The site was built in flash, which allowed us to take a more modular approach to information architecture and page structure. The menu planning solutions offered within the site were based on food trends provided by Allrecipes.com. The target audience was women, ages 25 to 45.