Cannes Lions

Holiday Packing

TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / FLIGHT CENTRE / 2016

Awards:

3 Silver Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

Description

The things that you pack in your suitcase are very telling as to what kind of holiday you’ll be having. If you’re a young student the list is simple and geared towards fun. If you’re older, the list is more complicated. And much less fun.

Placing the contents of both suitcases next to each other is a great way to show these differences and demonstrate the Student Flights positioning: Travel before it’s not fun anymore.

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