Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / FLIGHT CENTRE / 2017
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Released during the pre-election mania of the 2016 US Presidential Election, before the outcome of was known, this spot paints a bleak picture of what the US would be like in a specific post election scenario. In our imaginary tale, the triumphant male candidate insults the Statue of Liberty, actually builds a wall on the US-Mexican border and shoots the last remaining American cougar to make a keyring for his Russian counterpart. The story concludes just as the new American President is about the push the big red button on his desk and set the next World War in motion. The spot, for youth travel specialists Student Flights South Africa, encourages students to travel sooner rather than later, in line with the brand's longstanding platform, 'travel before it's not fun anymore.'
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