Cannes Lions
CRISPIN PORTER + BOGUSKY, Miami / IKEA / 2003
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Overview
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Credits
Description
A 'milker' (creamer) is broken. 'Tacky items are easily replaced with better ones from Ikea.'
Execution
At Crispin Porter + Bogusky, our approach is to come up with ideas first, then figure out the best way todistribute those ideas through whatever media makes the most sense. This results in a collaborative process based on creative ideas rather than traditional practices.
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