In Salzburg it is normal that you can take a horse-drawn carriage called “Fiaker” for travelling through the city.On 18.11.2003 the horses mutated to elks with big plush-horns on their heads. The horse-blankets transported also the title “The Swedes are coming” for people who still didn´t know that they have a new IKEA in town.

The whole city was filled with a smile and 20.000 customers came enthusiastically to the grand opening at the next day.