Cannes Lions

IKEA ONLINE COMMUNITY

OGILVY FRANKFURT, Frankfurt / IKEA / 2010

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Overview

Entries

Credits

Overview

Outcome

The community is growing by leaps and bounds. In the first week alone 6,000 members decorated their own virtual room making the community the biggest of its kind in Germany.Another 300-400 members join daily. After 6 weeks, we had 18,000 members. The forum saw 900 threads started and 4400 posts.

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