The IdeaWe love our homes - we love them even more when we can dress them with an object of desire. Most stores sell the product - we established an emotion bond by creating product personalities. Products that talk and vie for your attention, that want to be loved. The campaign spoke the language of love, in a place where people seek love. It was teasing, tempting and highly flirtatious. Paloma (lamp) placed calling cards in telephone boxes located around key stores, It was unique, playful and highly flirtatious, causing high impact and ‘buzz around stores.

Despite a hugely competitive market and a limited budget, it was a campaign that was not only talked about but got people in-store. We achieved a 17% response rate from personalised mail to customers. With over 7,500 flocking to the store to find their perfect match. A couple met and found love in the Milton Keynes store.The stores were packed, the love seminars full. Shoppers were not just visiting but spending with an 8% increase on sales year on year, 4 weeks post campaign. Shoppers had found their ‘perfect match’.