We created short films interviewing the designers, and narrating the story behind the products.

We secured a 4Homes digital sponsorship to capitalise on the popularity of property shows, particularly the new series of Grand Designs (4Homes’s most influential show). Using this as our platform we streamed the designer interviews and stories within pre-rolls, mpus and full-length downloadable vodcasts. We also create specially edited versions to run in Habitat stores.Home-interest and design magazines are sources of consumer influence but are full of clutter. So to stand out we created a bespoke bound-in insert. It perfectly reflected our strategy by using original design sketches on tracing paper overlaid on top of adverts showing the finished product.Advertorials in home & design sections of newspaper supplements told long-hand stories and touched different audiences through each title.The media strategy led all communications including store windows, catalogue design and mini-catalogue inserts.

- Sales increased by 105%- Footfall increased by 108%- Over 1.3M downloads- PR increased by 25%- Best High Street award 2007, Elle Decoration