Cannes Lions
HEIMAT, Berlin / HORNBACH BAUMARKT / 2007
Overview
Entries
Credits
Outcome
During the campaign, Hornbach was not only the most talked about D.I.Y store, Hornbach also jumped way ahead of the competition at the same time. With a 6% increase compared to the whole market sector.Beside this the campaign became talk of the nation in Germany. The press coverage in print and TV equaled a media budget of more than 1.5 million Euro.
Similar Campaigns
11 items