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TIEMPO BBDO, Barcelona / WINTERTHUR / 2006

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Overview

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Credits

Overview

Execution

Our sticker looked at first glance like those produced by local locksmiths, and used the same “cheap’n’cheerful” design approach. It featured the Winterthur phone number and the following copy:"If a locksmith can’t fix it, we’ll put a security guard on your door 24/7."

Outcome

An impactful and perfect campaign, that communicated Winterthur’s ability to provide real solutions to real problems, and generated an excellent telephone response from potential customers.

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