Cannes Lions

ALCOHOL MODERATION

DISCOVERY NET, Barcelona / WINTERTHUR / 2001

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With the aim of making young people be aware of the harmful effects that consuming alcohol produces in the conduction, Winterhur asked Discovery Net, its interactive communication agency, the creation and development of a game to be included in its Website. The ending result was the virtual game "Por fin es Viernes", that begins when, as many other young people, the player-main character leaves home to go to bars, discoteques, play with jukeboxes and, of course, drink alcohol. Therefore, the player is placed in a situation in which he is already familiarised: the time of leisure of the weekend. The player-main character must make his own decisions, drink or not drink, how much ... and the most important thing: take a car or take a taxi? According to the decision the player makes in the different sequences of the game, the results will be different. If he chooses to drink a couple of beers - instead of non-alcoholic drinks - and he rejects to take a taxi to go back home, the game will end up with an accident of serious consequences. All the way through the game, a counter shows the level of alcohol in blood of the player and how he is losing the ability to drive. This game is extremely interactive and very similar to a game of graphical adventure, and is included in the campaign of prevention of traffic accidents that is developing the insurance company Winterhur.

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