Cannes Lions
DM9DDB, Sao Paulo / ITAU / 2003
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The challenge was to communicate Itau Home Insurance to anyone who visited the company's website in a creative and striking way, so the message didn't get lost in the middle of all the other products the company offers.The objective was to generate awareness for the product and we decided to integrate the message to the computer (through the browser's functions), so a web user could relate to it and understand what the product was.
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