To deliver the assistance that property buyers needed on the move the Commonwealth Bank developed Australia’s first complete end to end property search, research and financing mobile tool, Tthe CommBank Property Guide.The CommBank Property Guide provides house hunters with insights into 95% of Australian Hhomes. Using augmented reality, valuable data including past sales history, current property listings, recent sales and estimated property value is mapped onto a real world view. This unique functionality creates a friendly way to deliver the relevant information and context to property buyers as they need it on the go. In addition core financial tools including calculators, videos and guides are provided to ensure home buyers are making the right financing choice. Click to call functionality and an ‘arrange an appointment’ contact form allows instant access to the bank once the buyer is ready.

The CommBank Property Guide has set a new industry benchmarks, evidenced by 120 pieces of national media coverage across TV, online and print (estimated circulation of 44 million instances).

Just three and a half months since the launch, we exceeded the 6 month stretch target of 100,000 downloads, a result that has translated into:•More than 455,000 user sessions•More than 1,200,000 property searches •Tens of thousands of engagements with calculators, videos and articlesThe application itself averages 45+ calls per week to the Commonwealth Bank which has translated into a return on marketing investment of 109%.