Cannes Lions

HOMEBUSH BAY LAUNCH

BMF ADVERTISING, Sydney / IKEA / 2005

Film
Film

Overview

Entries

Credits

Overview

Description

IKEA has a massive new store at a place called Homebush. Using a unique style of animation everything in the ad is assembled, including a Swedish character called Stig, who shows people what they need to do to take advantage of the huge IKEA range and low prices on offer.

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