Cannes Lions

HOMELESS CHARITY

URSACLEMENGER, Sydney / THE WAYSIDE CHAPEL / 2011

Overview

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Overview

Description

The Wayside Chapel cares for the homeless and marginalised of Sydney’s red light district. It offers this care without judgement or expectation, never attempting to indoctrinate its clients or force them into rehabilitation. This TVC centres round the indelible scarring of a dark and violent childhood, a condition that for many sets their path to alienation, mental illness, social dysfunction and eventually, the wayside. The simple promise remains that The Wayside Chapel provides those who’ve met with hate, a place they will always be met with love.

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