We believed that the best way to get noticed was to engage the homeless community and get them to be involved in the Metro on the day of the fundraiser.We armed them with cardboard signs that carried a simple yet disruptive message: Keep your money for a good cause. Dozens of homeless people occupied over 16 Montreal metro stations and created a disruption that made people realise the link between the cardboard signs and the fundraising event.

With the help of Montreal's homeless, we increased donations during the Metro-Bonneau Day by 35%. This money will allow the Accueil Bonneau to dedicate over 100,000 hours to assisting Montreal's homeless community in 2012.