Various visuals were wrapped around 60 pillars, showing popular root vegetables, such as daikon radish, carrots, and potatoes - just as they are when growing underground. Shinjuku Station in Tokyo is a terminal where 10 million people pass through every day. In the underground mall, an image was created where the entire area looked like an underground root vegetable garden.

The campaign was conducted for one week on the pillars of the underground mall of Shinjuku Station. Both production and media budgets were very low, and insertion focused on one area. However, coverage was high in magazines, etc. and achieved high return on investment.