Cannes Lions

HONDA

CONCEPT CAFÉ ADVERTISING, Miami / HONDA / 2009

Film
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Our target-group is young adults with a deep interest to win no matter what. They are in a life stage in which they have to perform at their best and go wild. Their primal urge is to move and demonstrate how strong they now are. They don’t see long term, what is important is to live as many different experiences as fast as possible. Our objective is simply to support/encourage that kind of attitude towards life through a vehicle that truly delivers what they are simply asking for: Speed. The premise couldn’t be clearer: BE FASTER THAN THE REST.

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