Cannes Lions
NEW DESIGN, Belo Horizonte / HONDA / 2012
Overview
Entries
Credits
Description
A car is an important buying. It is considered a singular item because it has different meanings for anyone who buys it. Gran Japan intended to announce their cars with a focus in the importance of a car in a person`s life.
Execution
We used funny examples from real life to express how a car can make the difference. Using a curious layout, we showed how a Honda changes everything.
Outcome
The posters attracted public attention, placing Gran Japan as a reference in Honda.
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