Cannes Lions

HONDA

RPA, Santa Monica / HONDA / 2011

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What drives explorers into the unknown? How can venturing into uncharted territories help us solve challenging problems? What is the next frontier? “Into the Unknown,” the seventh short film in Honda’s web-based DREAM THE IMPOSSIBLE Documentary Series delves into these questions. Directed by Ondi Timoner, the film celebrates those who challenge the impossible and are motivated to make discoveries for the benefit of society. “Into the Unknown” features perspectives from a professional diver, a retired NASA astronaut, a professional mountain climber, scientists, Honda engineers, and others who tell personal stories of exhilarating accomplishments. In the film, Tatsuya Okabe, Ph.D., chief engineer of Honda’s brain-machine interface, describes how his exploratory research of the brain helps advance science to improve mobility for people who are physically challenged. Watch the film and experience the unknown with modern-day adventurers as they push beyond established limits and blaze new trails.

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