‘You, happier in a Honda’ is the motto of the retail film created by F/Nazca for Japanese car manufacturer Honda Automobiles. An agile and good-humored language renovates the retail communication in Brazil. Airplane begins with a close shot of the face of a happy man along with a soundtrack that says “I’m in paradise”. The camera moves back and we see that this man is on an airplane, sitting squeezed between an outstretched guy and a mother holding two babies that are crying non-stop. Yet, he is unshakable and keeps his eyes fixed on a Honda Automobiles publicity sticker placed just in front of him, glued to the tray on the seat of the airplane, dreaming about his next new car. The narration concludes: You, happier in a Honda