Cannes Lions

HONDA CIVIC HYBRID

STARCOM MEDIAVEST UK, London / HONDA / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Honda’s implementation was positive and interactive – content featured a range of simple illustrated puzzles which, when solved, revealed something about Honda’s environmental approach. Executions included ‘sliding puzzle’ special build posters, mini jigsaw puzzle interactive online ads, and sponsorship of online problem-solving environments like Yahoo! Answers and Multimap Directions.All activity led to the Problem Playground website, a hub of puzzles, games and Honda stories, ‘created’ by visitors placing pieces within a 20,000 piece virtual jigsaw puzzle.

Outcome

Over 5,500 hours spent in the Problem Playground - 140,000 unique visitors to problemplayground.com to date.Within two months, Honda’s ‘Advanced’ brand tracking score exceeded targets by 16 points.Civic Hybrid sales targets during campaign have been exceeded, despite targets trebling year on year.

Similar Campaigns

12 items

1 Cannes Lions Award
Sans Emission

TOUCHE!, Montreal

Sans Emission

2024, VOLKSWAGEN

(opens in a new tab)