Honda’s implementation was positive and interactive – content featured a range of simple illustrated puzzles which, when solved, revealed something about Honda’s environmental approach. Executions included ‘sliding puzzle’ special build posters, mini jigsaw puzzle interactive online ads, and sponsorship of online problem-solving environments like Yahoo! Answers and Multimap Directions.All activity led to the Problem Playground website, a hub of puzzles, games and Honda stories, ‘created’ by visitors placing pieces within a 20,000 piece virtual jigsaw puzzle.

Over 5,500 hours spent in the Problem Playground - 140,000 unique visitors to problemplayground.com to date.Within two months, Honda’s ‘Advanced’ brand tracking score exceeded targets by 16 points.Civic Hybrid sales targets during campaign have been exceeded, despite targets trebling year on year.