Launching the new Honda Fit Twist, one car conceived to meet the needs of the Brazilian youth. This new generation of consumers is more independent, both economically and socially. And to credibly position the product as a car that reflects this new generation and what it stands for, we had to be authentic and credible. We had to go out and risk doing something genuinely surprising.

This new generation of Brazilian customers is more independent, both economically and socially. And to credibly position the product as a car that reflects this new generation and what it stands for, the launching campaign of the new Honda Fit Twist had to be authentic and credible.

150 vinyl kits delivered to journalists, bloggers and trendsetters specialized in music and lifestyle. 17,3% of them has responded to the action. 100% of the ones who responded made spontaneous posts in their social networks with positive mentions. This effort made the vinyl exposed for at least 130,000 people (counting only the followers in Instagram pages).