Spikes Asia

Honda. Great Journey. Travel Sticker Book

DENTSU INC., Tokyo / HONDA / 2017

Awards:

1 Bronze Spikes Asia
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Case Film
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Overview

Entries

Credits

Overview

Background

The concept book created for the ‘Honda. Great Journey.’ which is a project showcasing how autonomous driving could take us across the world. We created seven concept vehicles suitable for a journey tracing the route of humanity's most ancient and longest migration. This book presents the journey over 36,000 km with 215 original travel stickers all of which are designed from scratch only for this project.

Execution

To reflect the varied experiences that the Honda. Great Journey. would offer, we created a scrapbook of the travel stickers a person might collect along the way. With fully realized graphic designs depicting the sights, architecture, wildlife, and culture of places along the route, we evoke the romance of travel in a familiar yet exciting way. 

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