Cannes Lions

HONDA MOTORCYCLES

DDB BRASIL, Sao Paulo / HONDA / 2009

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Overview

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Credits

Overview

Description

Honda needed to communicate to its existing clients and new motorcycle consumers the importance of using a helmet when driving, highlighting the dangers of driving without it.

Execution

To reach the final design, the pieces were printed on big sheets of coarse and rugged industrial sand paper. They visually conveyed tarmac’s rough appearance. And this feeling was heightened by touching the piece with one's hands.

Outcome

Honda managed to reach client awareness at its dealers and the piece became a reference in the sector and among traffic regulators.

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