Cannes Lions

Honda "Yearbooks"

RPA, Santa Monica / HONDA / 2017

Film

Overview

Entries

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Overview

Description

Honda has a long history of taking their dreams and making them into a reality, and wanted to encourage others to do the same. So they gathered some of the biggest dreamers they could find and travelled back in time to the years before these icons were household names—when they were dreamers just like the rest of us—and encouraged everyone to chase their own daunting dreams. Using cutting-edge, motion-capture technology, we brought to life the not-so-flattering high-school photos of people like Robert Redford, Viola Davis, Amy Adams, Steve Carell, Stan Lee, Magic Johnson and Missy Elliott to share their wisdom and to speak to a core Honda belief: any dream is achievable, if you just keep moving toward it. 

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