Cannes Lions

HOPE

VMLY&R MADRID / SVENSON / 2019

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

Men suffering from alopecia have stopped enjoying sensations that only hair can provide: from drying their hair with a hairdryer to comb a leafy fringe. But from the moment they find out that they can get their hair back from 2 euros a day, they start to believe it.

Similar Campaigns

10 items

VS OBSESSION

GREY, Tokyo

VS OBSESSION

2022, PROCTER & GAMBLE

(opens in a new tab)