Cannes Lions

HOPE ON WHEELS CHARITY

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2011

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The desolate classroom that starts this story is a powerful metaphor and literal example of the real toll that pediatric cancer takes on children and their families, everyday. We see artwork, science projects and class pets but no kids while we hear the voice of Jeff Bridges as he asks: “What did you learn in grade school? Everyday 36 kids learn that they have cancer.” The mood and the message brighten as more kids enter the room and take their seats before class starts. Hope builds as the story closes by showing the energy, interactions, excitement and human potential of the enthusiastic students, as they begin their day.

Thanks to the dedicated efforts of Hope on Wheels and the generous contributions of Hyundai dealers, new Hyundai owners and people in the community this campaign raised millions to help find a cure for pediatric cancer.

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