The most deadly earthquake and tsunami to hit Japan devastated North Japan in March. The confirmed death toll was 16,000 and displaced over 300,000 people across the region. The whole nation united to rebuild Japan. As a major national newspaper, Mainichi needed to extend helping hands to these survivors.

The question was how could a company be help in a place where no electricity, websites or mobile phones were available? Our proposal was to deliver newspapers in the old-fashion way. It sounds simple but in a catastrophe, this was the only way to truly reach survivors on site. No technology was useful then.

Our proposal was to deliver newspapers in an old-fashion way.

It sounds simple but in a catastrophe, this was the only way to truly reach survivors at the site, when technology was not useful.Hope Paper was interactive, delivered to shelters by Mainichi employees, where they talked to victims and received feedback about their true needs for later issues.It was edited to be useful and designed to entertain the victims who needed cheering up.

It was highly praised as a true voice of the victims.

Our client felt honored when they were received warmly at sites by the victims, when visiting the evacuation sites to deliver the paper.They were asked if the papers could be used as teaching materials in schools - schools around the sites and nation-wide, and boards of education.The campaign was awarded by a medical publisher for its good editorial design and ability to deliver a message. Journalists talked about the paper in interviews.