Cannes Lions

HORNBACH "It seems impossible. Until you do it."

HEIMAT, Berlin / HORNBACH BAUMARKT / 2021

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HORNBACH shows that you can master any challenge. Just like the protagonist, who resolutely enters the project site barely taller than a screw. His surroundings are huge, but he is not intimidated by this. Instead, he completes the project and in the end finds his way back to his true size. A visually stunning production that leaves us with a realization that applies to everything in life: "It seems impossible. Until you do it."

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