Cannes Lions

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OGILVY INTERACTIVE, London / ARGOS / 2001

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Ogilvy Interactive were brought in as part of the 360 degree Argos campaign in the run up to Christmas. The Brief was simple:To raise awareness of the Argos site prior to Christmas. To promote banner click through to the site. To produce banners that could show a variety of Argos products with the key message 8,000 products now online.A banner "different" to those around.Working with Ogilvy and Mather, rich media (Shockwave) banners were created, they satisfied the 10k size requirement of most sites, but 50 megabytes of information were streamed into the banner as 50 product images and layered graphics.

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