Cannes Lions

HORSE RACING

ADK, Tokyo / TOKYO CITY KEIBA / 2007

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Outcome

The number of customers has increased by 6% compared with the previous race because of an increase in young female guests.1337 young females visited using coupons.The horseshoe-shaped straps created controversy or buzz in blogs.

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9 items

Adult, be covered with pride.

ADK MARKETING SOLUTIONS INC., Tokyo

Adult, be covered with pride.

2022, TOKYO CITY KEIBA

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